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Digital Marketing Expert (DME)

Digital Marketing Advanced Course – Live Projects & Job SupportIntroductionStep into the world of limitless marketing opportunities with our 6-month advanced digital marketing course. Designed for both aspiri…

Duration 6 Months Mode Online / Offline Eligibility 10th CITC Certified Placement Support

Digital Marketing Advanced Course (DME)

Start Date 1 October 2026
Duration 6 Months
Mode Online / Offline
Certification CITC Certified
Batch / Course DME
Enroll Now

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Digital Marketing Advanced Course

Digital Marketing Advanced Course – Live Projects & Job Support


Introduction

Step into the world of limitless marketing opportunities with our 6-month advanced digital marketing course. Designed for both aspiring professionals and working experts, this course offers real-world digital marketing training with a clear career roadmap. Through our expert-led structure, you'll master the most in-demand digital marketing skills, gain hands-on experience, and become job-ready with top industry tools and practices.

This professional digital marketing certification program is not only for beginners but also ideal for those seeking career transition or upskilling. Whether you're in Chandigarh, Delhi, or learning remotely, this is one of the best online digital marketing courses to build a future-proof career in the ever-evolving marketing space.

Course Papers / Subjects

What you will study in this programme

01
Introduction to Digital Marketing
02
Understanding the Digital Marketing Landscape
03
Market Research and Consumer Behavior
04
Content Marketing Strategies
05
Search Engine Optimization (SEO)
06
Pay-Per-Click (PPC) Advertising
07
Social Media Marketing
08
Email Marketing
09
Affiliate Marketing
10
Influencer Marketing
11
Analytics and Data-Driven Marketing
12
Conversion Rate Optimization (CRO)
13
Mobile Marketing
14
Video Marketing
15
Branding in the Digital World
16
Digital Marketing for E-commerce
17
Content Marketing for Lead Generation
18
Influencer Marketing for Brand Awareness and Sales
19
Email Marketing Automation for Customer Retention and Engagement
20
Understanding and Leveraging Data Analytics in Digital Marketing
21
Website Planning & Development
22
Online Reputation Management (ORM)
23
Google Ads Mastery (SEM)
24
CRM & Marketing Automation Tools
25
Freelancing & Digital Agency Essentials
26
Resume Building & Interview Preparation
27
Final Capstone Project

Syllabus (Module-wise)

Expand each topic for details

Module 1

Course Papers

  • Digital Marketing Fundamentals

  • What is Digital Marketing?
  • The Evolution of Digital Marketing
  • Importance of Digital Marketing in the Modern Business Landscape
  • Digital vs. Traditional Marketing: Key Differences
  • Use Case: E-commerce Business Launching a New Product

  • Overview of Digital Marketing Channels and Platforms
  • Core Components of Digital Marketing
  • Aligning Channels with Marketing Objectives
  • Trends Shaping Digital Marketing Today
  • Use Case: Multi-Channel Strategy for a Product Launch

  • Importance of Market Research in Digital Marketing
  • Tools and Techniques for Market Research
  • Understanding Target Audiences and Buyer Personas
  • Analyzing Consumer Behavior in the Digital Age
  • Use Case: Applying Market Research for a Digital Marketing Campaign

  • What is Content Marketing?
  • Types of Content for Digital Marketing
  • Creating a Content Marketing Strategy
  • SEO and Content Marketing: Optimizing for Visibility
  • Use Case: Content Marketing Campaign for a SaaS Product

  • What is SEO?
  • Types of SEO
  • Keyword Research and Optimization
  • On-Page SEO Best Practices
  • Off-Page SEO and Link Building
  • Technical SEO Essentials
  • Measuring SEO Success with Analytics
  • Use Case: SEO Strategy for a Local Business

  • What is PPC Advertising?
  • How PPC Works: Bidding and Ad Auctions
  • Types of PPC Ads
  • Creating an Effective PPC Campaign
  • Targeting Strategies in PPC
  • Tracking and Measuring PPC Success
  • Optimizing PPC Campaigns for Better Performance
  • Use Case: PPC Strategy for a Fitness Studio

  • Introduction to Social Media Marketing
  • Popular Social Media Platforms and Their Unique Benefits
  • Creating a Social Media Marketing Strategy
  • Content Creation for Social Media
  • Paid Social Media Advertising
  • Engaging with the Audience on Social Media
  • Measuring Social Media Success
  • Use Case: Social Media Strategy for a Restaurant

  • Introduction to Email Marketing
  • Building and Growing an Email List
  • Types of Email Marketing Campaigns
  • Crafting Effective Email Content
  • Segmentation and Personalization in Email Marketing
  • Email Marketing Automation
  • Measuring Email Marketing Success
  • Use Case: Email Marketing Strategy for an E-Commerce Business

  • What is Affiliate Marketing?
  • How Affiliate Marketing Works
  • Types of Affiliate Marketing
  • Finding and Partnering with Affiliates
  • Setting Up an Affiliate Program
  • Effective Affiliate Marketing Strategies
  • Tracking and Measuring Affiliate Marketing Success
  • Use Case: Affiliate Marketing for an Online Learning Platform

  • What is Influencer Marketing?
  • Types of Influencers
  • Selecting the Right Influencers for Your Brand
  • Creating an Influencer Marketing Campaign
  • Types of Influencer Campaigns
  • Measuring Influencer Marketing Success
  • Building Long-Term Relationships with Influencers
  • Use Case: Influencer Marketing Strategy for an Online Fashion Store
Module 2

Course Papers

  • Digital Marketing Strategies

  • Introduction to Data-Driven Marketing
  • Types of Data in Marketing Analytics
  • Key Metrics for Tracking Marketing Performance
  • Tools for Marketing Analytics
  • Data Visualization and Reporting
  • Using Data for Audience Segmentation
  • Predictive Analytics in Marketing
  • A/B Testing and Optimization
  • Use Case: Data-Driven Marketing Strategy for an E-Commerce Brand

  • What is Conversion Rate Optimization?
  • Key Metrics in Conversion Rate Optimization
  • Understanding the Conversion Funnel
  • Effective CRO Techniques
  • A/B Testing in CRO
  • Improving User Experience (UX) for CRO
  • Using Heatmaps and User Behavior Analytics
  • Conversion Rate Optimization Tools
  • Use Case: CRO Strategy for a Subscription Service

  • What is Mobile Marketing?
  • Mobile Marketing Channels
  • Creating a Mobile-Optimized Website
  • SMS Marketing and Best Practices
  • In-App Advertising and Best Practices
  • Location-Based Marketing
  • Push Notifications and Best Practices
  • Measuring Mobile Marketing Success
  • Use Case: Mobile Marketing Strategy for a Retail Brand

  • What is Video Marketing?
  • Types of Video Content for Marketing
  • Video Marketing Channels
  • Creating Engaging Video Content
  • Optimizing Videos for SEO
  • Using Video Ads to Drive Engagement
  • Measuring Video Marketing Success
  • Video Marketing Best Practices
  • Use Case: Video Marketing Strategy for an Online Learning Platform

  • What is Branding in the Digital World?
  • Core Elements of Digital Branding
  • Building a Strong Brand Voice and Tone
  • Crafting a Unique Value Proposition (UVP)
  • Creating Consistent Messaging Across Platforms
  • Leveraging Social Media for Digital Branding
  • Building Brand Loyalty in the Digital Age
  • Measuring Branding Success
  • Use Case: Digital Branding Strategy for a Sustainable Fashion Brand

  • What is E-commerce Digital Marketing?
  • Building an E-commerce Marketing Strategy
  • Product Page Optimization
  • Using Social Media for E-commerce
  • Search Engine Optimization (SEO) for E-commerce
  • Email Marketing for E-commerce
  • Retargeting for E-commerce
  • Leveraging Customer Reviews and Social Proof
  • Measuring E-commerce Marketing Success
  • Use Case: E-commerce Marketing Strategy for a Handmade Jewelry Store

  • What is Content Marketing for Lead Generation?
  • Types of Content for Lead Generation
  • Creating a Lead Magnet
  • Developing a Content Funnel for Lead Generation
  • Optimizing Content for Search Engines (SEO)
  • Using Content Upgrades for Lead Generation
  • Promoting Content for Lead Generation
  • Nurturing Leads with Follow-Up Content
  • Measuring Content Marketing Success for Lead Generation
  • Use Case: Content Marketing for Lead Generation in a B2B SaaS Company

  • What is Influencer Marketing?
  • Types of Influencers and How to Choose Them
  • Setting Goals for Influencer Marketing
  • Creating an Influencer Marketing Strategy
  • Influencer Content Types
  • Budgeting for Influencer Marketing
  • Measuring Influencer Marketing Success
  • Building Long-Term Relationships with Influencers
  • Avoiding Common Influencer Marketing Pitfalls
  • Use Case: Influencer Marketing Strategy for a Fitness Apparel Brand

  • What is Email Marketing Automation?
  • Types of Automated Email Campaigns
  • Building a Welcome Series
  • Abandoned Cart Email Campaigns
  • Post-Purchase Follow-Up Campaigns
  • Re-Engagement Campaigns
  • Using Segmentation for Targeted Campaigns
  • Measuring the Success of Email Automation
  • Avoiding Common Pitfalls in Email Automation
  • Use Case: Email Automation Strategy for a Subscription-Based Business

  • What is Data Analytics in Digital Marketing?
  • Types of Data in Digital Marketing
  • Tools for Data Collection and Analysis
  • Creating Data-Driven Marketing Strategies
  • Customer Journey Mapping with Data Analytics
  • A/B Testing and Experimentation
  • Using Predictive Analytics in Marketing
  • Data Visualization for Better Decision Making
  • Data Privacy and Compliance in Marketing Analytics
  • Use Case: Data-Driven Marketing Strategy for a Retail Brand
Module 3

Course Papers

  • Digital Marketing Applications

  • CMS (WordPress), Domain, Hosting
  • Landing Page Creation
  • UI/UX Fundamentals
  • Mobile Responsiveness & Lead Capture

  • Monitoring Brand Mentions
  • Handling Reviews & Feedback
  • ORM Tools: Google Alerts, Mention
  • Use Case: ORM for Local Business

  • Ad Types: Search, Display, Shopping, Video
  • Campaign Creation, Ad Copy, Bidding
  • Conversion Tracking, Quality Score
  • A/B Testing & Budget Optimization

  • Tools: HubSpot, Zoho
  • Lead Scoring & Pipelines
  • CRM Integration with Ads & Email
  • Automation Workflows

  • Profile Setup (Upwork, Fiverr)
  • Portfolio Creation
  • Pricing & Proposal Writing
  • Client Communication

  • Building a Professional Resume
  • LinkedIn Optimization
  • Mock Interview Questions
  • Interview Preparation for Digital Roles

  • Create a Full-Funnel Strategy for Real/Simulated Brand
  • SEO + PPC + Email + Social Media + Analytics
  • GA4 & CRM Integration
  • Final Client-Style Presentation

What You Will Learn & Career Scope

Details from the course content

Why Choose This Course?

This program is more than just another digital marketing course online — it’s a complete transformation journey. Taught by seasoned professionals, it combines theory, strategy, and practice with live instructor-led classes, hands-on projects, and in-depth tool training.

Whether you're searching for the best digital marketing course with placement, looking to learn PPC and SEO with live projects, or interested in the future of digital marketing careers, this course prepares you with everything you need. The curriculum is aligned with industry demand and incorporates the latest in AI in digital marketing training.

What Will You Learn?

  • Build, manage, and rank websites with on-page SEO and technical optimization
  • Master paid advertising with Google Ads, YouTube Ads, and remarketing strategies
  • Learn email marketing, automation, and segmentation techniques
  • Create and analyze campaigns using Google Analytics and GA4
  • Explore AI in digital marketing, automation workflows, and lead scoring
  • Build advanced skills in social media marketing, content strategy, and branding
  • Learn freelancing, agency setup, and portfolio building for clients globally
  • Execute a complete brand strategy in your final capstone project


Opportunities After This Course

  • SEO Executive / Specialist
  • PPC Campaign Manager
  • Content Marketing Strategist
  • Social Media Analyst
  • Email Marketing Expert
  • Digital Marketing Manager
  • Freelancer or Agency Owner


You’ll unlock opportunities across eCommerce, IT, media, education, real estate, and more. It’s the complete digital marketing training for job seekers and career changers looking for high-growth roles in 2025 and beyond.

Who Can Enroll?

  • Graduates & final year students from any stream
  • Working professionals looking to switch or upskill
  • Small business owners & entrepreneurs
  • Freelancers wanting to expand their skillset
  • Career seekers interested in SEO vs PPC roles


If you're searching for the best digital marketing course in Chandigarh or Delhi, or want a pay-after-placement digital marketing course, this flexible training option fits your goals perfectly.

Enroll Now

Ready to master the skills that drive the digital world? Take the next step toward a rewarding career with our 6-month advanced digital marketing certification. Whether you're interested in SEO, Google Ads, social media, or the latest AI tools for marketers—this course delivers it all.

👉 Enroll in a digital marketing course today and experience the best online digital marketing course with mentorship, real-world projects, and expert-led sessions. Start your journey toward becoming a certified digital marketer — skilled, confident, and job-ready!

Enroll Now

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